It’s been a tough choosing a winner of this year’s Stroppy Git Award for Meaningless Twaddle.

We thought it would probably go to ex-President Trump, but a careful examination of his speeches and tweets persuaded us that we’d have to look elsewhere. The Donald makes liberal use of untruths, half-truths, lavish insults, unfinished sentences and non-sequiturs, but he doesn’t deal in meaningless twaddle. He’d be less dangerous if he did.
Instead, the much-discussed and coveted award goes to a major global food conglomerate: Mondelēz. They own… well, look at the logos – even Toblerone! Even Cadbury, for heaven’s sake!! So it’s no surprise that they turn over US$26 billion per year and have a market capitalization of US$79 billion.
Therefore they must know what they’re doing, right? And when they adopt a radical new approach to marketing, we should also take notice, right? Especially if it’s called “humaning” and disdains caution and anything so mundane as data. So how about this…
“Humaning is a unique, consumer-centric approach to marketing that creates real, human connections with purpose, moving Mondelēz International beyond cautious, data-driven tactics, and uncovering what unites us all.”

I don’t know much about marketing (my book sales bear witness to this) but I do know that these 28 words are the collective winners of this year’s Stroppy. Congratulations, Mondelēz!
PS It’s 1 February. When I was a boy in London and then the north of England there was a superstitious belief that if the first thing you said on the first day of every month throughout the year was “white rabbits” you would have good luck. But I never remembered to say it every month. Did you grow up with the same belief?












Four days ago I had my second cataract operation, and have 20/20 vision for the first time in my life. The operation took about 15 minutes for each eye, there was no pain, and between them Medicare and
But I know the euphoria won’t last. Already perfect vision is already becoming my new normal. I call it the MG Effect.
But in my heart I knew that the novelty would wear off and I’d be left with an uncomfortable, under-powered, environmentally unfriendly machine that would need constant repairs and long hours globally Googling for spare parts.
There is an upsurge of guilty feelings about slavery, especially in the UK. Statues of people who made fortunes from that evil trade in the eighteenth and nineteenth centuries have been wrenched from their plinths. There is agitation to re-name city streets – even Liverpool’s
But there are conditions of employment that have become normal, but in some respects are worse than slavery. If one has paid for and owns a slave, one has an interest in keeping him or her fed, clothed, housed and healthy. I think of the ‘labour lines’ on a
The fact is that my relationship with Bella (the cat) is characterised by mutual bemusement. She rubs around my leg in the morning and is pleased to have me stroke the top of her head – once. Then she stalks off shaking her head as if to rid herself of parasites. Later in the day she alternates between rolling voluptuously on the carpet in my path, bolting in apparent panic at my approach, and ignoring me.
Of course, it’s not unusual for a certain neighbourhood to contain a preponderance of one ethnic group or another, but it seems to me that in the USA (much more than in Australia or the UK) the black population has seceded from the Union and developed their own culture, language, values, forms of religious expression, even their own de facto laws.