When I came close to finishing my sci-fi trilogy (The Eeks Trilogy) all the experts said, “You must start a blog. People will read your blog and then they will want to buy your books.” So I did. So far it has not attracted enough interest to crash the servers.
Then when I decided to self-publish The Eeks Trilogy in the form of e-books, available through the big online retailers, the experts said, “The key to self-publication is clever use of social media.” So I hired a social media consultant to set up Twitter and Facebook accounts and feed interesting titbits daily to the world, whipping up a frenzy of fascination.
It’s early days, I know, and as Mrs SG keeps reminding me. But ‘Eeks‘ has been available FREE for 13 days and the download tally is only 104. Did J K Rowling have to wait this long for overnight success?!
StroppyGit 
Listening to management gurus? If Golden Rule 1 doesn’t work, recommend Golden Rule 2.
In the 90s Tom Peters peddled: diversify! spread the risk!
The next decade it was: core competencies! stick to the knitting! don’t dissipate scarce management resources!
Try early, try often.
Something will (may) work.
I haven’t had time to read. Still finishing my Dhaka and Honiara jobs.
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