I understand, I really do.  Nutella offers to print special labels with their customers’ name on them, but the marketing people don’t foresee a request to personalise a jar for a little girl called Isis.  Nutella refused to print the label, as they would refuse to print a label for someone called #&%@ or %&?!.

Until very recently Isis was most prominent as the Egyptian goddess of health, marriage and wisdom, and an Oxford student magazine.  Any child called Isis could have been proud of her name.  Now it is soiled.  It could happen to any of us with a short name.